Hello!

My name is Álex. I was born in Madrid and grew up between Spanish and French influences that have quietly shaped the way I see the world. I have always been fascinated by shapes and how they appear in the world around us. After an early phase as a translator, I decided to return to school to study interior and graphic design.

Over the years I have moved happily between these creative paths, and surface  design has become the place where everything I love comes together. It feels like home, a space where I can dress up walls and everyday objects for both children and adults with simple geometric and organic shapes.

I find endless inspiration in nature’s abstract forms, both bold and delicate, and I love playing with how these different sides can live together in harmony inside a pattern.

Some of the brands I've collaborated with include: Cloud9 Fabrics, Hallmark, Unwind, Back Couture, César Bazaar, Love vs Design, Harper & Blake, Make my Lemonade, Mahe Homeware, Omnitype and Cotton & Steel.

I also have a brand with Studio Costura where we create sewing patterns for modern makers.

Laola Patterns

We create professional PDF sewing patterns that are both beautiful and practical. All our patterns include detailed step by step instructions that will make your sewing process as smooth as possible.

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